Our campaign is focused on reaching elementary schools across Metro Manila, where the vast majority of our Strategic Focus Group—children in Grades 1 to 6—can be found every day.

These schools are not only where the children are, but they are also the most open and responsive to our Elementary and High School Values Education Classes (EHSVEC). 

With values education still a priority in the public school system, we see a divine opportunity to shape young hearts and minds with biblical truths and Christlike values—right where they learn, grow, and are formed daily.